Comparison of different segmentation approaches to achieve CRM targets

from Andreas West, Head of CRM & Business Intelligence - Vodafone D2 Germany

• Effectiveness of different segmentation approaches:
  • value-based, behavior-based, needs-based, churn-based, household
• Which strategy is best for which CRM target?
• Segmentation examples based on financial services experiences and Vodafone Germany
• Cost and effectiveness of different segmentation approaches
• The right balance between single and multi-dimensional segmentation, what is best ?

Rated best presentation in:

Oct 30-Nov 3, 2006 London | Telecoms Customer Segmentation Strategies

Rated: Content 4.54 out of 5 / Presentation 4.42 out of 5

Sep 18-19, 2006 Prague | 2nd Annual Strategy CRM in Telecoms

Rated: Content 5.6 out of 6 / Style 5.6 out of 6

For more information please contact the author